Cheah is a seasoned professional in Corporate Affairs and Communications, currently leading multiple ventures under the Imperium Group Asia (IGA) umbrella.
His career took off in a rather adventurous way—right after graduation, he was sent on a pivotal flight to Hong Kong to address a staff dispute that had escalated into a potential strike. This bold beginning paved the way for a dynamic journey across Southeast Asia, where he has become a trusted advisor to governments, family offices, and major lobbying firms.
In 2015, after overcoming a challenging health setback due to dengue and seeking relief from corporate politics, Cheah took a major leap of faith and established Imperium Brand Consultancy in Singapore.
With a dedicated team of 170 professionals, Cheah has successfully expanded the Imperium Group Asia (IGA) into a diversified conglomerate. IGA spans various sectors including Asian business media, conferences, F&B, trading and education.
Cheah's educational background includes a Bachelor in International Business from Universiti Malaysia Sabah and an Executive Series from The Wharton School, enhancing his expertise in linking results-driven strategies to effective marketing practices.